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Digital Advertising Program

Now, a majority of car research is done online via multiple channels including: search engines, YouTube, and third party sites. Target these consumers by advertising your dealership directly to them in the moments they are searching. This optional digital advertising program provides a turn-key solution to drive traffic to your dealership websites.

The purpose of the Digital Advertising Program is to a) deliver relevant content to searchers during different phases of the consumer journey and b) coordinate a strategy between tier 1, 2, and 3 to minimize cost inflation. This program WILL NOT restrict the types of keywords you are able to purchase, but rather recommend best practices based on industry specific consumer data.


You can select from various types of advertising including search, display, video, remarketing, conquesting or select a combination.


Advertising best practices are implemented with each provider to ensure that strategies are aligned within all Tiers.


Providers will be managed and monitored for optimal performance within the program.


Website KPIs will be available in a web-based reporting suite with benchmarks against Dealer averages at the National, Zone, & District levels.

The enrollment process is easy:
1. Learn about the certified providers below
2. Click the “Enroll” button
3. Fill out the form with your desired provider and package
4. Click the “Enroll” button to submit
5. Receive a confirmation email & contact from the provider