You have a business to run. We have the digital know-how to drive the increased leads and sales you need. By partnering with Adpearance, you’ll experience digital success unlike anything you’ve known before. Here’s how:
- Custom campaigns built from the ground up. Rooted in years of automotive expertise, we’ll design campaigns that are specific to your business—they’ll look like you, sound like you and deliver the results you need.
- Targeted, performance-driven strategy. We’ll find your best prospects and get their attention with specific ads that rank high on the page. Because we’ll be using sales data to inform our recommendations, you can be assured that our focus is the same as yours: Driving sales.
- Proactive, transparent service. Your Account Director will actively manage your digital strategy and provide ongoing updates, so you’ll know exactly how well your campaigns are performing, where your marketing dollars are being spent, and our recommendations to drive constantly improving performance.
New Inventory Digital Advertising
Using paid search, display ads and remarketing to drive new car sales
Our strategy is to align your advertising plan with consumer desires in order to drive maximum sales. In practice that means:
- Custom-built paid search, display and remarketing campaigns around makes and models, branded terms, conquests, your dealership terms, your dealership locations
- Custom creative using your assets, voice and messaging so that your ads are relevant, memorable and branded
- Deeper reporting: 24/7 online access to your reporting dashboard with information at a whole new level. In addition to classic metrics like impressions, clicks, and click-thru rates, the Adpearance system, FourEyes, includes actionable data including the top keywords that brought potential customers to your site and phone call recordings to track, listen and score leads
We use our particular expertise to:
- Ensure your ads are seen. Always. For paid search that means we always rank in the top positions, numbers 1-3. Once users with purchase intent have engaged, but not purchased, we continue to remarket to them using highly customized display creative.
- Drive conversions, not just clicks. With our highly targeted campaigns and ad creative, we drive the most relevant audience to your site. This means we are not only driving shoppers to your site, but we are converting them into buyers better than anyone else.
Used Inventory Digital Advertising
Writing unique ads for every piece of inventory on your lot
Particularly in the used market, consumers know what they are looking for. Adpearance makes it easier for buyers to connect with your dealership by writing a unique ad for every piece of inventory on your lot. We accomplish this through, FourSale, our proprietary dynamic inventory advertising system. FourSale:
- Connects with your inventory management system
- Writes a custom ad for every piece of inventory, focusing on the most compelling features from low miles to competitive price
- Uploads campaigns to target specific keywords related to actual inventory. Once the piece of inventory sells, we stop promoting it, maximizing every dollar spent.
Social and Video Campaigns
Driving awareness and brand engagement through Facebook and YouTube
Of the existing platforms, we recommend Facebook and YouTube for social and video promotion. With both platforms, we are able to drive awareness, increase website traffic and enhance brand engagement by focusing our efforts on precisely targeted audiences. All social and video campaigns include:
- Dealer-specific, custom ads—and where video is applicable, we leverage existing dealership assets or Tier III supported media.
- Targeted audiences with demonstrated interest in auto brands and types by utilizing targeting methods such as: audience interest, remarketing, contextual topic, demographic and managed placements.
Reporting and Analytics Dashboard
Custom solutions, built for automotive and the transparency required to drive sales
Transparency is a requirement for any successful sales machine. That’s why all of our digital marketing services come with FourPort, full access to data, drilled down to the campaign level. Dealerships working with Adpearance have 24/7 online access to:
- Campaign performance: clicks, impressions, click-through rate, average cost per click, average position, form submissions.
- Top keywords: know what brings potential customers to your site.
- Phone calls: track, listen, rate, and make notes on incoming phone call leads.
Your Account Director will capitalize on this data to orchestrate successful campaign execution, proactively communicate successes and recommendations, and partner with you for updates and strategy collaboration.
Search Engine Optimization
Optimize your website for search engines and consumers alike to improve performance
We fine-tune your dealership's website through search engine optimization by capitalizing on valuable keywords, geo-targeted content, local directories and inbound signals. We'll also make improvements to technical factors behind-the-scenes, so your website is positioned for organic success. Adpearance’s SEO packages are laser-focused on:
- Alignment of business goals with online opportunity. Through extensive analysis, we determine which cities we should target around your dealership to maximize return by capitalizing on search behavior.
- Comprehensive, ongoing strategy plans. We continuously reevaluate our plans to ensure we are taking the best actions on your website to improve health in your local online market.
- Consistent local listings. We update local listing directories to ensure your business is easily found online and represented accurately.
- Technical strength. We dive deep into the backend of your site to evaluate and improve factors such as HTML mark up and Meta data to ensure search engines are able to crawl, index, and show your site on search engine result pages.
- YouTube SEO Optimization. We optimize YouTube content to improve how and when your dealership shows up in the second largest search engine in the world.