Search Engine Marketing
How do we shrink your Cost per Lead as your Website Provider?
- Focused on Conversion Optimization: Continuous testing of Ad Copy, Model Landing Pages and keyword /bid strategies allow for high conversion rates and low cost per opportunity.
- Dynamic Inventory Ads: Tailor your advertising strategy and ad spend to vehicles on your lot
- Data Driven Strategy: We analyze your market and brand monthly to ensure we spend your money on qualified regions and prospects.
- Boutique Customer Service: Our account managers focus on a limited set of accounts. This allows them to provide tailored, white-glove service to you all the time.
Increase ROI on the Marketing You've Already Done
Equity Mining for Your Website Traffic
- Dynamic Retargeting - Show Any Website Visitor an Ad for their exact Vehicle across Google entire Display Network
- Remarketing lists for Search Ads - Specially Target and Market to Past Visitors who are Searching on Google Again
- Mobile Retargeting Ads - Shown by Google to Increase Conversion by 15%
Build Awareness with Pre-Market Shoppers
- Connect with Consumers while they are researching
- Engage New customers before they search
- Target by Demographics, Interests, and Content
DealerOn’s Elite SEO add-on package is unique and unrivaled in the industry. Our nationally recognized Local SEO experts spend dozens of hours each month building out:
- On site signals - DealerOn creates specific, targeted content for maximum local exposure. Content is optimized and tweaked on an ongoing basis for local searches. Dealers also receive one custom blog post each week.
- Off-site signals - DealerOn builds relevant links to the dealer’s website, but with a focus on local links. A full citation audit is included, and all incorrect or incomplete are cleaned up and completed.
- Social media management - Dealers receive daily posts on Facebook, Twitter, and Google Plus, increasing local engagement. Incoming comments or inquiries are answered by our team, and we consult with the dealer’s social team to maximize their returns on their social efforts
- Reputation management - Our team consults with each dealer to build out an effective strategy for increasing positive online reviews, monitoring each review site on a daily basis. DealerOn’s team crafts appropriate responses to minimize damage from any negative reviews.