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Dealer.com helps Acura dealers succeed by connecting automotive’s top inventory and website technologies, configuring them for optimal shopper engagement, and backing them with strategic partnerships and comprehensive support. In partnership with Acura, Dealer.com offers Acura dealers a complete and connected digital solution, featuring industry-exclusive Seamless Websites, fresh, compliant designs, a new Analytics platform, and integrated Digital Retailing tools.
Informed by pioneering research into automotive shopping patterns, Seamless Websites provide a tailored, device-specific experience. Rather than simply a “scaled down” version of a desktop site, Seamless sites deliver optimal depth and detail through every individual device experience – from homepage to vehicle listings and details pages – resulting in intuitive efficiency, complete brand continuity, and greater engagement and conversion potential.
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Every device experience – desktop, mobile, and tablet – is manageable and configurable in one intuitive Composer view, offering centralized control that combines the power of mobile automation with the flexibility of customization. Either make one update that cascades across every device experience automatically, or customize the experience across specific devices based on your particular strategy or insight derived from integrated visualizations like heat mapping and widget mapping, multivariate experiments, and other page-by-page analytics.
Website Management comprises Dealer.Com professionals- coordinated by your Digital Advisor- that enhance dealership operational efficiencies through the monitoring of your site, a bi-monthly site audit, monthly compliance review and proactive and ongoing site updates per your request and specific strategy.
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Dealer.com Digital Retailing drives shoppers down the path to purchase and initiates and makes deals online. Fully controllable and configurable for dealers, Digital Retailing combines payment, trade, financing, and deal-making tools to increase shopper engagement and generate stronger leads and more sales. Key features:
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Carflix®, our patented video technology, generates a compelling, narrated video for every vehicle in your inventory. Each video is combined with an SEO-friendly video blog post to drive more traffic to your site, and is customizable and trackable to optimize performance. Best of all, Carflix is totally turn-key and automated, so you enjoy the benefits of video – longer time-on-site, increased SEO value, and more conversion – without any technical knowledge or extra time investment.
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Dealer.com synchronizes everything you need to digitally market and merchandise your lot. Connected tools bring vehicle data to life through automation and analytics, powering successful pricing and brand strategy across your website and syndicated everywhere your customers shop for cars.
Success starts with Inventory Lifecycles – which combines the industry’s most powerful automation with complete visibility across your digital strategy. Lifecycles provides centralized insight into every vehicle on your lot, the ability to forecast effectively, and the power to execute profitable merchandising strategy accurately and instantly on your site and throughout the web.
Seamless Inventory integration means Acura and dealership incentives are delivered accurately across your website, including vehicle information pages, where shoppers are the most likely to convert. The fully automated process ensures total control and consistency – from your own specials to group or OEM-level incentives. And it’s easy to adjust everything – from page appearance to specific publishing rules.
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No one takes better care of dealers than Dealer.com. Our Client Services team is dedicated and integrated with our other expert digital marketing teams to work as one, fully connected and coordinated support system for dealers. We share more knowledge and resources more quickly and easily, both internally and with you, than any other service provider can. From technical issues to strategic planning, from one technology to the next – Client Services brings you the solution to all your day-to-day and long-term digital marketing challenges.
We provide you with immediate resolution to your technical issues, as well as ongoing insight to achieve your strategic goals now and in the future. We reach out to you proactively with new ideas and innovations to propel you to success in the current market. Client Services is also your gateway to the industry’s best engineers and service professionals, bringing you unmatched resources to help you navigate every aspect of digital marketing that works.
As your primary point of contact, your Digital Advisor gets to know your business strategy in-depth, and reaches out proactively with solutions to help your business grow. Your Digital Advisor provides the best advice on how to use digital marketing to achieve your goals. He or she also delivers continuous training and monthly strategy calls, so you always know you’re using your technology as effectively as possible.
To ensure you are never without total service and support, your Digital Advisor is always backed up by a Digital Specialist. Each Digital Specialist provides additional strategic support, fields day-to-day requests, and connects you with analysts, product experts, production teams and whomever else you need to help you at any given time.
When you need answers and resolution fast, call on Dealer Support. Our team of support professionals is here for you 24/7, and typically resolves technical issues in just one call. Dealer Support is embedded within our company, working alongside the rest of our teams to solve challenges quickly and easily.